A brief introduction to the early history of computer software
To better understand how the software industry works it's important to get a clear idea of the origins and the strategies of each operating system and how history unfolded to make things the way they are today.
The early days
Apple Computers
Microsoft Windows
That's where Bill Gates, Paul Allen and Steve Ballmer come into play. They decided to provide the software that would go into all the hardware in need of an operating system. In order to do business with hardware vendors they had to provide them with an operating system that would work on these machines. Since they had very little time to come up with a solution, they bought in 1980 the "QDOS" (Quick and Dirty Operating System) and transformed it into DOS (Disk Operating System) to deliver on time the software that IBM needed for their hardware. Microsoft succeeded in finding a good business model (install their software into every piece of hardware they could put their hands on) but suffered, from the very beginning, of a technical weakness that has haunted their operating system since then (like viruses for example). The strategy was to make their software the only one around by implementing it on computers from factory.
GNU/Linux and the Free Software Movement
The idea was to create a free operating system, based on UNIX, with the help of whoever would want to join and participate. As it turns out, people did join him and together, this community created probably the greatest cooperative work mankind has seen to date. Not only they produced software but they also established a philosophical approach to programming, the Free Software Movement, to defend the freedom of computer users.
Where we are today
About 90% of domestic computers still run Windows although we are already seeing it's market share slowly eroding. Almost all hardware vendors (with some very few exceptions like Apple Inc.) sell their computers with Windows pre-installed. These companies are legally tied to Microsoft and sometimes they just cannot sell another software. We are even seeing today attempts to make it impossible (or very hard) to uninstall Windows (e.g. secure boot).
Mac Computers are about 7-8% of the market share and their computers are also only sold with Mac OS. Apple goes even further by making their software only installable in Apple hardware.
GNU/Linux is running in only 1-2% of consumers desktops (this is already several million computers) but had an astounding success with Internet servers and super computers (it powers about 70% percent of servers and maybe 90% of super computers).
In the end...
Microsoft is still the leader in the desktop market but they are also taking other markets like video games and services. Apple took the lead in the mobile industry with the iPod, iPhone and iPad success. GNU/Linux and FOSS are thriving in mainframes but also on small embedded devices.
Technology is evolving fast and new challenges are arising everyday. We are seeing more and more mobile devices, wearable technology and cloud computing but we still don't know where this will take us.
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